Tuesday, June 8, 2010

On branding and work vs. personal

For those of you who don't know, I work as a Web producer. It's a newer type of journalist -- though my company has had Web producers for more than a decade, other companies are just now hiring folks like us to oversee all content aspects of a website -- news-related or otherwise.

And it's sort of strange -- because I work online for a living, I have developed 2 online personas -- the work, and the personal. But lately I've been thinking about that. I'm considering letting the two worlds collide.

Basically, what I am thinking is of buying a domain name (I have one in mind) and running that site on Wordpress or Typepad Pro -- I have accounts with both.

Then, I would use that site to link up to this blog -- which I don't wish to move from Blogger -- as well as to my online professional work and all my social media accounts. It would be a one-stop shop for everything Southern Web Girl.

Because I don't have anything to hide, and because I work as a Web producer, I think it would behoove me to brand myself appropriately, to show that I can work on multiple CMS, manage several social media accounts, and have fun while I'm at it.

I think the only negative to this is that I might worry about people knowing too much about me. It also means that all of you would know where I work, and that those I work with professionally would have access to this blog if they wanted. But I'm sure that right now, you could probably connect all the dots with a few clicks of the mouse anyway.

So, thoughts? And if you prefer Wordpress vs. Typepad Pro, I would love to hear thoughts on that as well.

6 comments:

LPC said...

Everything I have learned is that if you trust in your expertise, it's best to tie personal to public. I am preparing to connect my last name to my blog, in the not too distant future, precisely because if something matters you need to put your all behind it.

M.Skut said...

Personally, I think this is a great decision. I have always maintained my blog as something that could potentially provide other writing samples that aren't strictly journalism-related. It also shows that I am highly involved in the Internet, social media, etc. and I think that's something employers now look for.

Melding those worlds together simply means being a bit more careful about what you say. Sometimes I want to rant about a coworker, but I hold back 'cause that information isn't necessarily appropriate in the professional realm. There's obviously a fine line when blending the professional and personal together, but I'm sure you can do it.

Wade Kwon said...

It sounds like you've put a lot of thought into it, so I think you'll be fine.

I haven't used Moveable Type Pro (though I have used Typepad), but I will say that WordPress is an excellent platform to use and get to know better. (I'm surprised you're not considering Blogger, given that this site has been on it for 3 years.)

Worse comes to worst, you can delete the new site and keep everything separate. (My Birmingham blog and personal blog are still separate.)

Freck said...

I think it's a great idea! Can't wait to hear what you decide, I'm all for it :)

Leeanne said...

WordPress is amazing. That's all you need to hear.

Practically Perfect... said...

I have a WordPress account and like it much better than I liked Blogger. I've never tried Type Pad, so I can't help you out there!

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